Bibigo x LA Lakers: Courtside Connections and Brand Awareness

GOAL Bibigo sought to elevate brand recognition by becoming the official jersey sponsor of the legendary Los Angeles Lakers. The challenge was to transform this sponsorship into a meaningful, engaging narrative that goes beyond traditional sports marketing.

SOLUTION

Strategic Influencer Campaign:

- Leveraged premium courtside tickets at LA Lakers home games

- Partnered with seven carefully selected mid- and macro-tier influencers

- Focused on Instagram as the primary content platform

- Emphasized Bibigo's brand message of bringing people together through shared experiences

CAMPAIGN HIGHLIGHTS

Influencer Marketing Impact:

Total Content Produced: 28 unique posts

Average engagement rate: 9.58%

Total Impressions: 862k+

Campaign Duration: February - April 2022