My Services.
Envision it. Create it. Deliver it.
I provide full-service influencer marketing solutions -handling everything from strategy and execution to performance tracking. With 15+ years of experience, my process ensures each campaign is tailored to your brand’s goals, audience, and unique identity.
Strategy & Planning: Crafting influencer strategies customized to your campaign goals, audience insights, and messaging.
Execution & Management: Overseeing influencer selection, contract negotiations, content creation, timelines, and approvals to ensure flawless delivery.
Reporting & Optimization: Tracking KPIs, analyzing results, and delivering actionable insights to maximize impact and inform future campaigns.
Ready to bring your campaign to life? Let’s Collaborate.
Elevate it.
In today’s dynamic landscape, brands need a face to humanize their story, while influencers and creators are evolving into brands themselves. My role is to seamlessly marry the personality, aesthetic, and values of both, ensuring perfect alignment between brand and talent.
Selecting the right influencer goes beyond metrics -it’s about instinct. I tap into a creator’s unique style, persona, and interests, both online and off, to identify what makes them influential and authentic to their audience. The result? Partnerships that feel real, resonate deeply, and inspire action.
Let’s take your brand’s story to the next level. Get in Touch
Flexible Work Options
I offer flexible influencer marketing solutions to meet your needs. Whether you require hands-on freelance support for a specific campaign, a fractional marketing partner to guide your ongoing efforts, or consulting expertise to build your strategy, I provide tailored solutions for brands and agencies of all sizes.
Freelance Support: Perfect for brands needing short-term, high-impact execution.
Fractional Marketing Partner: Ongoing support for clients seeking an expert to integrate into their team part-time.
Consulting Expertise: Strategic guidance to design and optimize influencer and creator campaigns.
Let’s Collaborate.
Not sure which option works best for you? Contact me to discuss how we can create impactful influencer marketing solutions together.
How I Work
1. Start with Strategy
Every great campaign begins with a deep dive into your brand, audience, and goals. I analyze past campaigns, upcoming objectives, product details, key messaging, and target outcomes. Together, we craft a strategy to define who you want to reach and how we’ll achieve success with measurable KPIs.
2. Find the Perfect Creators
Not every influencer or creator is the right fit. Using a mix of data, instinct, and experience, I identify creators whose voice, style, and values align with your brand’s story. From casting to vetting, I ensure we select partners who truly resonate.
3. Navigate the Numbers
Budgeting and negotiating contracts can be tricky. I help you maximize your investment by strategically allocating spend across paid, earned, and owned channels to ensure value without sacrificing authenticity.
4. Manage Every Step
From crafting briefs to reviewing content and tracking performance, I oversee your campaign from start to finish. My hands-on approach ensures seamless execution and measurable results, with real-time insights to keep you informed.
5. Groundhandling Support (IRL)
Looking for impact beyond digital? I provide hands-on support to execute in-person activations, events, and experiential marketing. From logistics to on-the-ground coordination, I help create moments that resonate with consumers and media alike.
6. Share What I Know
Ready to level up your personal brand or internal team? I offer personalized coaching and training to help you amplify your presence in the creator economy, whether as a business leader, influencer, or marketer.