H. Woo Lee's Ultimate Seafood Dinner Party: Kikkoman x Wild Alaskan Pollock

CHALLENGE Social holiday moments can often struggles to break through the digital noise, particularly in the crowded food and beverage space. Genuine Alaskan Pollock Producers and Kikkoman needed to differentiate their products during a season saturated with traditional food content. The challenge was to create engaging content that would rise above typical holiday recipe posts and create meaningful connections with food enthusiasts.

SOLUTION We developed an innovative content strategy centered around a creative partnership:

Influencer Selection: Chef H. Woo Lee, renowned for his mesmerizing ASMR-style cooking content, brought his signature Dinner Party series to showcase both brands. His distinctive approach combines:

- Cinematic food preparation techniques

- Immersive ASMR elements

- Elevated home entertaining inspiration

- Creative seafood preparation methods

Content Integration: The partnership naturally wove together:

- Wild Alaskan Pollock's premium seafood quality

- Kikkoman's authentic Asian flavors

- H. Woo Lee's innovative culinary techniques

- Accessible yet impressive entertainment ideas