Oxygen x Highsnobiety: En Route

Empowering NYC's Creative Entrepreneurs

CHALLENGE Oxygen set out to revolutionize financial perceptions among New York City's creative community. The mission: transform from a traditional financial platform to a genuine enabler of creative dreams, connecting authentically with Highsnobiety's style-conscious, culturally aware audience.

SOLUTION

En Route Campaign: Storytelling as Strategy

Campaign Centerpiece:

- Showcased 21 Emerging NYC Creatives

- Diverse Talent Representation:

- Product Designers

- Illustrators

- Ceramic Artists

- Music Producers

COMPREHENSIVE CONTENT STRATEGY

1. Multichannel Storytelling

- 100+ Storytelling Pieces

- Platforms Included:

- Highsnobiety Website

- Highsnobiety Social Channels

- Oxygen's Digital Platforms

2. Strategic Media Amplification

- Instagram Activation

- Peak Engagement Rate: 4.21%

- Benchmark Exceeded by 321%

- Custom Media Placements

- Site-wide Takeovers

- Targeted Banners

CAMPAIGN RESULTS

Breakthrough Performance Metrics:

- Total Impressions: 13.7M

- Total Engagements: 77K

- Click-Through Rate: 2.50%

- Added Media Value: $35K+

Key Achievements:

- Exceeded engagement benchmarks by 25%

- Generated positive audience sentiment

- Positioned Oxygen as a creative community supporter