Le Meridien x Avec Amour
CHALLENGE Le Méridien aimed to celebrate its Season of Romance with the "Avec Amour" campaign, featuring a collaboration with the sustainable French beauty brand La Bouche Rouge. The goal was to highlight this partnership to a global audience, emphasizing Le Méridien’s focus on luxury, romance, and sustainability. The campaign needed to capture attention in a crowded digital space, drive engagement, and position Le Méridien as a go-to destination for romantic getaways.
SOLUTION We activated 18 influencers from the US, focusing on lifestyle, beauty, and travel content to drive awareness and engagement. The campaign was launched in three key phases:
New York Launch Event: We engaged 8 influencers to attend the exclusive launch party, creating buzz around the collaboration and producing over 426k impressions from 43 posts.
Product Seeding: To further amplify the campaign, we sent the exclusive La Bouche Rouge lipstick to 8 influencers, who shared 39 pieces of content, generating over 757k impressions.
Romantic Experiences: Two influencers were invited to experience the "Avec Amour" Lipstick Service at Le Méridien properties in Rome and Denver, producing 21 pieces of content and achieving over 1.1M impressions.
