Le Meridien x Au Fete

CHALLENGE Building on the success of the Au Soleil campaign, Le Méridien aimed to celebrate the holiday season with the Au Fête campaign, emphasizing its signature Parisian chic style. The objective was to highlight Le Méridien’s European heritage and promote the brand’s holiday experiences, travel offerings, and food & beverage programs. The challenge was to engage influencers who could authentically embody the brand’s mid-century, Alpine-inspired elegance, while creating content that resonated with audiences and encouraged travel during the festive season.

SOLUTION To capture the essence of Le Méridien’s Parisian chic aesthetic, we partnered with 10 influencers who aligned perfectly with the brand’s sophisticated yet playful image. These influencers produced stylish content that showcased how they celebrate the holiday season, while highlighting Le Méridien’s travel experiences and festive food & beverage offerings.

In addition to content creation, we managed the entire campaign logistics—from talent contracts and travel arrangements to product seeding. Throughout the campaign, we continuously monitored reach and engagement metrics, providing real-time performance updates to ensure maximum impact.

SUCCESS The Au Fête campaign successfully brought Le Méridien’s Parisian chic vision to life, generating over 4.28 million total impressions and 81,000 reactions, with a strong 2.18% average engagement rate across 170 Instagram in-feed and story posts, positioning Le Méridien as the go-to destination for stylish holiday getaways.