Le Méridien Au Fête:

Parisian Chic Meets Holiday Influencer Marketing

CHALLENGE Le Méridien sought to extend its Au Soleil campaign success by creating a holiday-themed influencer initiative that showcased its European heritage and sophisticated travel experiences.

SOLUTION

Strategic Campaign Approach:

- 10 Carefully Selected Influencers

- Focused on Parisian Chic Aesthetic

- Highlighted Holiday Travel Experiences

Campaign Logistics:

- Comprehensive Talent Management

- Travel Arrangements

- Product Seeding

- Continuous Performance Monitoring

CAMPAIGN RESULTS

Performance Metrics:

- Total Impressions: 4.28M

- Total Reactions: 81,000

- Average Engagement Rate: 2.18%

- Content Volume: 170 Instagram Posts