Dubai Tourism: Redefining Destination Marketing Through Authentic Storytelling

CHALLENGE Dubai Tourism ambitiously targeted 23 million visitors by 2020, facing the critical challenge of transforming global perceptions. The campaign aimed to reposition Dubai as:

- A safe, welcoming destination

- Family-friendly travel option

- Cost-effective international experience

SOLUTION
Comprehensive Influencer Marketing Strategy:

Strategic Partnerships:

- 40+ Local Tourism Vendors

- Comprehensive Ground Handling

- Customized Traveler Itineraries

Influencer Activation:

- 28 Total Content Creators

- Diverse Representation:

- Lifestyle Influencers

- Family Bloggers

- Arab/Muslim Diaspora Creators

- Geographic Diversity:

- USA

- Canada

- France

- Benelux

- United Kingdom

CAMPAIGN RESULTS

Breakthrough Performance Metrics:

- Total Content Pieces: 1,600+

- Social Engagements: 4M+

- Total Impressions: 135.9M

The campaign successfully showcased Dubai's multifaceted appeal to global travelers.