Le Méridien Avec Amour: Romantic Luxury Meets Sustainable Beauty

CHALLENGE Le Méridien sought to elevate its *Season of Romance* by partnering with sustainable French beauty brand La Bouche Rouge. The campaign aimed to:

- Showcase luxury travel experiences

- Highlight brand commitment to sustainability

- Create memorable romantic narratives

- Stand out in competitive digital landscape

SOLUTION

Strategic Three-Phase Influencer Campaign:

1. New York Launch Event

   • 8x Influencers Activated

   • 43 Total Posts

   • 426K Impressions

2. Product Seeding Strategy

   • 8 Influencers Engaged

   • 39 Pieces of Content

   • 757K Impressions

3. Romantic Destination Experiences

   • 2x Influencers Showcased

   • Properties in Rome and Denver

   • 21 Content Pieces

   • 1.1M Impressions

Total Campaign Reach:

- 18 Influencers

- Lifestyle, Beauty, Travel Focus

- US-Based Creators