Bibigo x LA Lakers

GOAL Drive awareness of Bibigo becoming the new jersey sponsor for the iconic LA Lakers

SOLUTION Utilizing bibigo’s courtside tickets at the Los Angeles Lakers home games, we partnered with seven influencers in the mid- and macro-tier range and employed an Instagram approach to introduce bibigo as the brand thatbrings people together to share more moments, conversations and memories. 

RETURN ON INFLUENCE

The program which ran from February - April, 2022 garnered 28 pieces of content with an average 9.58% engagement rate, surpassing our client and industry benchmarks. In addition, the program delivered over 862K impressions.