H. Woo Lee x Kikkoman x Wild Alaskan Pollock

Dinner Party

CHALLENGE Social holiday moments can often fail to captivate audiences. It's the same story every year. Brands spend time and resources to create in hopes of keeping their products top of mind. At best, it garners some engagement; at worst, it fades into the social feed. This was the challenge faced by Genuine Alaskan Pollock Producers and the iconic Japanese brand Kikkoman, who risked seeing their content blend into the background and lost in the noise.

SOLUTION To capture audience attention, we partnered with chef and influencer H. Woo Lee, known for his ASMR-style videos featuring elaborate dishes. Recently, H. Woo began sharing his popular Dinner Parties, which provided the perfect setting to elevate Genuine Alaskan Pollock and Kikkoman products. His engaging content not only delighted food enthusiasts but also inspired home chefs and wowed those who love to entertain, seamlessly integrating the brands into a captivating culinary experience.